Saliência de Stakeholders e sua Relação com a Indústria: Um Estudo em Empresas Brasileiras de Capital Aberto

Eduardo Garcia Bandiera, João Maurício Gama Boaventura, Keysa Manuela Cunha de Mascena, Adalberto Americo Fischmann

Resumo


O objetivo desta pesquisa é investigar a associação entre a variável indústria e a saliência de stakeholders. O modelo teórico adotado nesta pesquisa trata-se do modelo de saliência de stakeholders proposto por Mitchell, Agle e Wood (1997). A amostra é composta por 37 companhias que realizaram distribuição pública de ações no período de 2009 a 2011. O método utilizado trata-se da análise quantitativa do conteúdo de prospectos definitivos. Os resultados apontam que a saliência apresenta alta variabilidade na amostra. Porém, a variabilidade é menor nas subamostras agrupadas por indústria do que na amostra total, na maioria das observações. Os resultados apontam, portanto, uma possível associação entre a indústria e a saliência de stakeholders.


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